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How to Manage a Virtual Team

You know you desperately need help. But you’re not ready to make the leap to hire. Or maybe you have some part-time help or a junior designer, but you need more. A virtual team can be the answer. This can be a team of contractors such as designers or drafters, your...

Improve Your Marketing Vocabulary Part 1

Arming yourself with additional knowledge about marketing will only make you more successful in your business. Even if you yourself don’t perform the marketing tasks or even develop the strategy, the more you know, the better you can guide those who do this work for...

Develop Buyer Personas for Marketing Success

Developing buyer personas for marketing is a crucial step toward ensuring your marketing messages will appeal to your ideal client. These personas (sometimes referred to as avatars) can help you target your audience for paid advertising, too. If you have great data...

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