by Heather | Content Marketing
With the prolific online opportunities, many have predicted the death of direct mail marketing, and some say it’s already dead. However, the stats below from a late-2015 study by MarketingSherpa are clear indicators that exactly the opposite is true. The greatest...
by Heather | Content Marketing
Content marketing for interior designers is truly the “advertising” of today and the future that you need to implement to be successful in growing your business and attracting new clients. Prospects no longer want to be “sold,” they want to be educated. Today’s...
by Heather | Content Marketing
Blogging is an extremely effective aspect of content marketing — if you’re doing it correctly. It can attract readers and help convert them into clients by building trust and positioning your company as a leader in your industry. But to spend time — let’s face it,...
by Heather | Content Marketing
So, you’re creating great content for your prospects and clients, now it’s time to use that content to generate leads. Your blog is rockin’! You might even be producing e-books, ideabooks, guides and more. There are several ways you can effectively leverage that...
by Heather | Content Marketing
Content marketing is one of the most effective marketing strategies you can employ to build trust with your potential and past clients. It’s the way you engage new audiences, guide current prospects through the funnel and keep past clients engaged with your brand and...
by Heather | Content Marketing
The entire goal of your marketing — and content marketing — strategy is to get potential clients to engage with your brand, to earn their trust and turn them into clients. Interactive content is an effective way to do just that. But what is interactive content? Many...
