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Marketing Plan Checkup: How are You Doing?

It’s happened again. The time has just flown by, and now we’re well into the year. How is your marketing plan holding up? Are you moving forward with the action steps needed to reach your business goals? Or do you find yourself caught up in the business of designing...

6 Ways You Need to Invest in Your Business

As the old saying goes, “You have to spend money to make money,” and this is, of course, true. There are many necessary expenses that keep your business running and just generally functioning. However, there are some key ways you can invest in your business that...

Referrals is Not a Marketing Strategy

Two of the most common things I hear from prospects are: A.) I get most of my business from referrals, and B.) I want to hire help with my marketing, but I’m waiting for just one more big job to come in. I swear. I hear this from so many designers across the country...

Overcoming Buyer Objections

Overcoming buyer objections is a natural part of the sales process. Buyers want to buy, but they have an inherent fear of making the wrong decision when they make their purchase. To counteract that fear, their safety mechanism kicks into gear in the form of all kinds...

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